What is Facel Vega and how does It want to compete with Mercedes-Benz, BMW and Audi?

Images of a new limousine with a somewhat whimsical design developed by Facel Vega Paris have gone viral these days. With the silhouette of a coupe, but the proportions of a limousine, the car, at first glance, looks like a rival to Mercedes-Benz S-Class, BMW 7 Series and Audi A8.
The design of the model is completely atypical. The car is an intimidating front end with an impressively proportioned grille surrounded by vertical headlights. The car has four extremely thin mounts and a very minimalistic back design with two exhausts.

It is striking in that the Bentley logo appears on the steering wheel, and the multimedia system appears to be taken from the Continental GT.